About Us

A person can learn from their past and prepare for their future, but the present is the only time that’s guaranteed. In order to achieve our goals we have to pay attention to time and how we’re spending it. The Second Co. launched May 2020, a time that reminded us of all the things we took for granted, and pointed out how much every second counts. “Second” in The Second Co. represents the second hand on a clock as well our founder Samantha Wilson II. We first launched our Classic Watch Collection as a reminder to appreciate the seconds and to check time without distractions.
The Second Co. Mentality

There’s only 24 hours in a day and you have a lot of things to get done. If you want to achieve your dreams you have to stay organized and focused. In order to kick ass you have to pay attention to time and how you’re spending it. Have you ever caught yourself picking up your phone to check the time over and over again? Time is the one thing you can’t get back, mastering it is one of the best ways to enjoy life.

This year is going to be better than the last! You are no longer yourself, you’re version 2.0. You hustle hard and get things done.